Lululemon Comes to SoHo

Picture by  m01229 with Creative Commons 2.0 license
Picture by m01229
with Creative Commons 2.0 license

If you love sportswear, you’ll love that Lululemon is coming. This high end sportswear brand is opening its first menswear store in SoHo. The store, at 127 Prince Street is hoping to get into the men’s fitness market with yoga wear, cross training apparel and running items.

As Felix Del Toro, the Senior Vice President and Head for Men’s Design for Lululemon told the Daily News, “SoHo offers a very specific shopping experience tailored to men’s activities. It’s inspiring to see the fitness scene grow and evolve in New York.”

He continued, “We’re thrilled to open our first men’s standalone and think that it’s the perfect place for this journey to begin.”

Pop Into the Boohoo Pop-Up Shop


If you’re in the neighborhood, check out the pop-up shop that just opened at 462 West Broadway in SoHo. It includes two floors of men’s and women’s apparel and accessories straight from the website. Most items are priced from $20 to $60. Now Boohoo carries over 8000 items on its site at any one time – and the store only has a fraction of this selection. But it’s still nice to see what you might want to buy.

Boohoo only launched a US version of its website last year and it’s now the fourth largest market after the UK, Australia and Europe. As Carol Kane, joint chief executive of Boohoo said, “A large part of our U.S. strategy is to increase brand awareness and so the timing was right for a marketing activation that would help us do this.”

In order to bring in shoppers, Boohoo plans to have many music events and blogger meet-and-greets, so make sure to check back at their website. The store is open from 11-7 seven days a week until November 14th.