Delta Pop-Up Shop Comes to SoHo

DeltaIn a bit of a strange move, Delta has a pop-up shop coming to a store near you. They have recently converted a cast-iron building on West Broadway and Broome Street into a mini-airport for a three week promotion they are conducted. The company wants to show off their $1.4 billion Terminal 4 that will open on May 24 at JFK, and they are created a simulation of the terminal in SoHo.

As Gail Grimmett, Delta’s senior vice president in New York explains about the new terminal, “We have a Shake Shack and Blue Smoke plus two entries from Marcus Samuelsson. Our lounges are equipped with showers and full media offering. Travelers will want for nothing.”

The replica terminal opened on Wednesday at 11 am. It’s being dubbed “T4X” and it will have all of the amenities of the real JFK portal. As an extra perk, visitors can enjoy a $4 lunch box served on a conveyor belt that will stimulate baggage pick-up.

Grimmett explained why they created the replica, “We wanted to give New Yorkers something they can touch.”

Wednesday night there was a gala bash with football stars Victor Cruz and Justin Tuck. T4X then became open Tuesday to Sunday from 11 am until 3 pm until May 22.