Trader Joe’s Opening Soon! Gucci Has Arrived

Here is some exciting news. Trader Joe’s has arrived to Soho as of May 18 at 233 Spring Street.

In another piece of exciting news, Gucci has a new SoHo store. Interestingly, understanding that this generation does the vast majority of their shopping online, Gucci is working to combat this with their new store. As their chief executive Marco Bizzarri explained, he thinks that shoppers are bored by typical stores and boring websites. The new store at 62 Wooster Street is their attempt to spice things up. As he said, “The younger generation [isn’t] interested in the retail experience because the retail experience is not interesting.”

Going Vegan in the Village

Vegan cuisine is becoming more and more popular and it’s no surprise that SoHo is getting its own share of these locations. Here are two new spots that were recently covered in the news and that certainly sound worth trying. Check out the full review of these locations, and of a few more they suggested.

Mike & Dave’s is offering juice, smoothies and “nicecream” which is non-dairy soft serve ice cream. It’s at 120 Macdougal Street in the Village.

Sol Sips is at 203 Wilson Avenue that has the goal of making plant-based food more accessible to everyone.

We say YUM!


Sunnier Days are Coming Your Way

If you have some extra time on your hands, you might enjoy this slightly off beat entertainment. Sunnyhues Entertainment is putting on a pop-up experience which will include eight interactive showrooms that are supposed to encourage and inspire people with positive energy. It’s called the “Happy-Go-Lucky pop-up and will start on June 9.



This is part of a trend of immersive exhibits that have come to New York City. The Happy-Go-Lucky will be located at 43 Wooster St., and will be welcoming visitors every half-hour from 11-9 until July 8. Tickets can be purchased for $28 during the week and $34 on weekends. Check out more at:

Get Your Parachute Ready for Parachute Home

If you’ve loved shopping online for the irresistible linen brand Parachute Home, you can now touch and feel those linens. That’s because Parachute Home is opening its first store at 129 Grand Street in Soho. They signed a two year lease, so they’ll be around for awhile, with an option of another five if it goes well. They will have 1140 square feet of street-level space and another 900 in the basement.

Happy sleeping and cuddling with their awesome sheets!


Pop-Up Shop from Diptyque

The fragrance house Diptyque celebrated its pop-up shop on Thursday night. The pop-up will only be around until May 19 and is intended as a way to celebrate the fragrance’s 50th anniversary. At the pop-up shop, customers can learn about the brand’s history and find out all about how perfumes are made. Perhaps the most fun part of this undertaking is that one person will get a new, original scent. Fans can visit the SoHo store and draw something or they can create something at home and post it to social media with the hashtag #myolfactivelandscape. One winner will be selected to have a custom fragrance created by the Diptyque team.

You can find the place at 112 Mercer St. between Spring and Prince Streets in SoHo, NY.


Invite-Only Tech Club Coming to the Meatpacking District

This is cool news for the Meatpacking District. Betaworks Studios is opening an invite-only club this spring that is supposed to help to promote connections between venture capitalists, entrepreneurs and others in the tech industry. When talking to Business Insider, Betaworks founder and CEO John Borthwich said, “In the startup community, we’re seeing an isolation among builders and an inability to connect with one another. With Betaworks Studios, we’re creating a physical space to open up the best of Betaworks to a larger community.”


He explained that he envisions it functioning like the lobby of a tech conference. As he explained, “The inspiration is that there’s a lot of people who pay high ticket prices to go to a conference to find that what’s happening in the lobby is often times the best thing there.”

How will it work? Prospective members will apply through the Betawork site and, if they are accepted, will pay $2400 a year to be a member.

New Film Screened in SoHo

A recent film, The Root of Happiness, was screened at the Horrison Hotel Gallery on Prince Street last week. The film was written and directed by Andy Truschinski and starred William Jackson Harper (The Good Place) and Jennifer Ikeda (Blindspot). The film was shot in Queens.

Those in attendance included Tony award-winning actress Jessie Mueller (Beautiful, Waitress), Academy Award-nominee Amy Adams (Arrival, American Hustle), her husband actor Darren le Gallo (Matrix Reloaded), actress Tracee Chimo (People Of Earth), actor Eric Anderson (The Greatest Showman) and actor Alex Morf (Mindhunter).


Purl Soho is the Place to Sew

If you love sewing or knitting, then Purl Soho is the place for you. They sell materials for sewing, knitting, crocheting and embroidery. The store is an absolute feast for the eyes with cubbies filled with yarn.

They also have space for people to sit and sew, which is a great way to get out and enjoy during the winter.


Star Wars Pop-Up Bar Arrives

If you love Darth Vader and the Force, then you’ll want to check out this pop-up bar in SoHo! Named the DarkSide and located at 201 Lafayette Street, this location usually houses the San Remo cafe. The bar is offering all sorts of fun events from alien speed dating to intergalactic burlesque shows with performers from “different planets” and more. People are encouraged, though not required, to come in costume. The bar is offering six specialty cocktails and a “galaxy inspired” menu.

The bar will be open only until January 15th so go and enjoy now.


Bershka Opens in Soho as Pop-Up Shop

If you haven’t yet heard of Bershka, you can be part of the ground up enthusiasm for this awesome new brand. They just launched their fashion news site and now they are having a pop-up located in Soho at 580 Broadway until the end of the year.

So who is Bershka? They are owned by a company called Inditex who has a number of other fashion retailers including Zara. The prices here are a bit cheaper than those at Zara, which should make many people happy.