The cult perfume line based in Stockholm called Byredo is now coming to New York. Ben Gorham is here to supervise the opening of his store at 62 Wooster Street. He has made a name for himself with his attention to detail and willingness to pursue whimsical ideas. He founded Byredo in 2006 and wanted to “translate memories into smells.” Mr. Gorham is actually an outsider in the perfume world that is dominated by the French, or at least those trained in France. But he’s used to being different.

Born in Sweden to an Indian mom and Canadian father, he was in love with basketball enough to play professionally in Europe. He quit, however, at 26 to get a degree in fine arts in Stockholm.

Today, he is based in Stockholm where he has a wife and two daughters. The SoHo store will be his second, as his first is a small store in Stockholm. While selling perfume, candles and lotions, it will also have leather-goods and hardware.

If you love cats and enjoy pastries – you’re in luck now in SoHo. Meow Parlour has just opened and this is New York City’s first permanent cat cafe. Yes, you heard that correctly.

Meow Parlour comes from two bakery owners who already have Macaron Parlour. They have partnered with KittyKind, a rescue group for cats, to create a place for people to get pastries and check out the adoptable cats.

As Meow Parlour co-founder Emilie Legrand said, “Our goal is to have as many cats adopted as possible. Our partnership with KittyKind is very important to us.”

As many as 20 customers at a time can sit and relax here. But you’re charged for your time at Meow Parlour at the rate of $4 for every half our. There is a children’s hour as well for $6 per hour.

As Christina Ha, co-founder, said “Our space is designed with both people and cats in mind. I hope people are happy coming here; to enjoy some coffee and pastries, and to relieve some stress.”

At the moment the cafe, with the full name Meow Parlour Patisserie, is only open by appointment. They hope to start inviting walk-ins next month.

If you love shoes then you’ll want to have your sights on Dune London. They will be opening their doors of their first US store on Friday with a large array of trendy and fun shoe choices.

Founded in 1992, Dune opened their first UK store in 1993 and will now be in the States and also in Mumbai for the first time.

They sell at 250 outlets in the UK, but it is getting to its saturation point says founder and executive chairman Daniel Rubin.

As Rubin said, “The opportunity in the states is huge. It’s not without its pitfalls. There’s a record of U.K. retailers coming to the U.S. and not doing so well. But we’re cautious people, and we want to respond quickly to what the customer is telling us.”

The goal is ultimately to open 20 stores in the States. As Rubin said, “I think the key is going to be to get the product right. We have a great location, the brand is doing really well. The question is how much we’ll need to adjust the product to this market. But that’s part of the learning process.”

If you’re enamored with Aurelie Bidermann’s jewelry from Paris, you just might be in luck now. She is opening her first US boutique in New York at 265 Lafayette Street. She called New York her “second home” and the new storefront has a striped awning and an airy set of colors inside. She explains that the decor was inspired by New York and LA in the 60s and 70s. Inside, of course, you’ll find Aurelie Bidermann originals such as her series of scarab-themed pieces with the accented lapis lazuli.

As she said, “The blue felt very New York to me.”

Check out her gems in the store and at aureliebidermann.com.

If you love maternity wear that can actually be enjoyed before and after your pregnancy, run (don’t walk) to the pop-up shop on Howard Street in Soho for the HATCH Collection. It will only be there for one more day, until December 9^th, and it’s certainly worth going to see.

Created by Ariane Goldman, a young NY mom, the company sells chic maternity wear that is designed to be enjoyed long after your baby has arrived. Her clothing, which has attracted the attention of celebrities like Gwen Stefani, Jaime King, Halle Berry, Jessica Joffe and Molly Sims, includes designers such as Serena + Lily, Mayron’s Goods and Ariel Gordon jewelry.

Goldman explains that she spent half a million dollars to launch Hatch without any outside investments. Her projected sales are at about $2 million, all from the website.