SoHo is about to be that much poorer, as Moss packs up and moves out. Started in 1994, design curator Murray Moss opened his shop, called Moss, which has since become a hot spot for the likes of Gaetano Pesce, Studio Job and many other design superstars.

This week, Moss bid ado, in an email titled “Moss Metamorphoses 2012.” Together with his business partner and life partner, Franklin Getchell, Moss announced that the flagship store on Greene and Houston will be closed as of February 17th.

As a result of the economic downturn, and with the desire to remain fresh, the two are moving in a new direction. They are walking away from the brick and mortar style of store, and moving into consulting, public speaking and think-tanks hosted from their home. Their new business will be called Moss Bureau – and it’s certainly one worth watching.