If you love shoes then you’ll want to have your sights on Dune London. They will be opening their doors of their first US store on Friday with a large array of trendy and fun shoe choices.

Founded in 1992, Dune opened their first UK store in 1993 and will now be in the States and also in Mumbai for the first time.

They sell at 250 outlets in the UK, but it is getting to its saturation point says founder and executive chairman Daniel Rubin.

As Rubin said, “The opportunity in the states is huge. It’s not without its pitfalls. There’s a record of U.K. retailers coming to the U.S. and not doing so well. But we’re cautious people, and we want to respond quickly to what the customer is telling us.”

The goal is ultimately to open 20 stores in the States. As Rubin said, “I think the key is going to be to get the product right. We have a great location, the brand is doing really well. The question is how much we’ll need to adjust the product to this market. But that’s part of the learning process.”