Keep your eyes set on 109 Mercer St. between Spring and Prince streets – it will soon house the new Ivanka Trump jewelry store. SoHo is anticipating this move, as Trump has subleased her Madison Avenue flagship shop to jeweler Aaron Basha.
Heading down to SoHo, Trump will be setting up shop in the duplex space of 3100 square feet. The new shop used to showcase the Alaska House fold art and is now the location of the Duckie Brown by Florsheim pop up store. Trump’s new neighbors include designer Phillip Lim, Chanel, Hugo Boss and Agent Provocateur.
The new store location has 1800 square feet on the ground and another 1300 square feet on the lower level, which has a full audio/visual installation. This Ivanka Trump Fine Jewelry location will focus on her jewelry collection. This new site will join the many other store locations that Trump has throughout the Middle East; and her first China store is expected to open soon.