G-SHOCK Opens in Soho

gshockIf you live in the New York area, now is your time to get your hands on the G-SHOCK watch. They are opening their very first store in the United States – and it’s situated in none other than Soho, on West Broadway. Casio’s G-SHOCK storefront is a side to behold.

The store pays tribute to the 30 year history of Casio, showing a timeline of timepieces that have been released over those many decades. The space includes two levels where one floor will be devoted to the retail space and the second will be a showroom for current collaborations. The walls in the entire space include beautiful work by graphic artist Eric Haze.

Casino already has over 300 stores around the world. This flagship store in the US was a global initiative – and Soho is honored to house this cutting-edge shop. The store opened on November 28th with a small cocktail reception and is open to the public since then!