If you’re in the neighborhood, check out the Boohoo.com pop-up shop that just opened at 462 West Broadway in SoHo. It includes two floors of men’s and women’s apparel and accessories straight from the website. Most items are priced from $20 to $60. Now Boohoo carries over 8000 items on its site at any one time – and the store only has a fraction of this selection. But it’s still nice to see what you might want to buy.
Boohoo only launched a US version of its website last year and it’s now the fourth largest market after the UK, Australia and Europe. As Carol Kane, joint chief executive of Boohoo said, “A large part of our U.S. strategy is to increase brand awareness and so the timing was right for a marketing activation that would help us do this.”
In order to bring in shoppers, Boohoo plans to have many music events and blogger meet-and-greets, so make sure to check back at their website. The store is open from 11-7 seven days a week until November 14th.