Warburg Realty Halloween Party for Kids

For kids who want to enjoy being spooked today, on Halloween, there is no better place than the Warburg Realty Annual Halloween Party for Kids.  Today, from 3-6 pm at 100 Hudson Street @ Leonard Street, kids will enjoy a circus theme and an office that is completely transformed with games, prizes and treats.  The photography during the event is done by Rachel Hudgins.  See more about their famous event, in action, with this video.

 
[youtube http://www.youtube.com/watch?v=-7FbDXdpP7I&w=420&h=315]

Eyes on New Chris Burch SoHo Store

If you’re in the market for high end clothing and other luxury items, pay attention to the new SoHo enterprise opening this week by Chris Burch. A venture capitalist, entrepreneur and ex-husband of designer Tory Burch, Burch is now unveiling the new store, C. Wonder.

The “C” stands for “charming, chic and cheerful” and the store intends to offer customers casual women’s clothing and bright, moderately prices home-décor products.  As Burch explained, “we have color, we have fun, we have incredible technology but we are actually offering extraordinary pricing.”

Burch has a tough road ahead, as consumer confidence has slumped this month to its lowest level since the recession began.  New home sales have continued to decline, making the home-décor product line difficult to sell.  Burch, however says that, “No matter what happens in the economy, the consumer is hungry to buy something that’s exciting.”

His SoHo store was actually constructed near Shanghai. He tested it there and then had the store disassembled and shipped to New York.  The store includes fitting rooms that have small touch screens so that customers can change the music and lighting as they try on clothes.  All of the sales people will have Apple Inc iPod Touches at their disposal to give customers information about the clothing they are trying on.

Assuming all goes well in SoHo, three more C. Wonder stores are set to open this year in Westchester, Garden State Plaza and Roosevelt Field malls.

Paypal Pop-Up Coming to Tribeca Neighborhood

If you’re an online business owner in the New York area, you may want to pop into the new pop-up Paypal store after November 1.  Situated in the Tribeca neighborhood, the Paypal pop-up is supposed to help merchants to see hands-on demonstrations of the latest online payment technologies.

Those who are interested will be able to pop into the store to see product demos that could improve their business payment methods.  Paypal, in addition to their many services, as planning to launch a way for in-store owners to use an online system for mobile checkouts. This will ensure that business owners aren’t held hostage by their cash register.

Check it out in the Tribeca neighborhood after November 1!

 

Pera Mediterranean Brasserie Coming to SoHo

If you love the Pera Mediterranean Brasserie in midtown but hate having to get there from SoHo – good news is coming your way!  They are opening a sister site next month at 54 Thompson Street, serving the same delicious Eastern Mediterranean food.

Pera SoHo will occupy the location of a former hedge fund firm and is adjacent to the 60 Thompson hotel. It took owner Burak Karacam three years to finally get the location approved with the community board clearance and rezoning issues he faced.  Now, the new eatery will have a 50-seat outdoor garden (on space that was once a basketball court!)

The new location will offer a clientele that is more casual, rather than the corporate feel at the midtown location.  As Mr. Karacam explained, they will also have acess to a rooftop location for special events.

Obviously, this is great news for those of us in SoHo who love Eastern Mediterranean food, but can do without the commute to midtown!

Friends In Deed Getting Help from Stephen Sondheim

If you’re lucky enough to be at the gala benefit tomorrow at the American Museum of Natural History, you’ll be in for a great treat.  Stephen Sondheim, a famous songwriter, will be created his first ever treasure hunt at the event.  The evening is in celebration of the 20th anniversary of Friends In Deed, a nonprofit crisis center that is based in SoHo and that offers emotional and spiritual support for people who are diagnosed with life-threatening physical illnesses.

Several hundred guests will splint into teams during the evening and will then follow Sodheim’s clues as they run through the museum’s halls.

Once the winners have been crowned, Sondheim and Barbara Cook will sing for the guests as part of a sit-down dinner in the museum’s planetarium.  Those who have signed up already to attend include Bravo’s Andy Cohen, director-writer Nora Ephron and news anchor Diane Sawyer.

The event, called “A Little Jurassic Treasure Hunt” is being hosted by Sarah Jessica Parker and Matthew Broderick.  Friends In Deed was co-founded in 1991 by film director and producer Mike Nichols and actress Cynthia O’Neal.  It works with critically ill patients and their families, friends and caregivers.

Certainly, Friends in Deed hopes that the event will be a great success, both to entertain guests, and to raise money for its worth cause.