Simone Rocha’s Clothes Come to SoHo

If you love Simone Rocha‘s clothing from European, then you’re about to be in for a treat. She is opening a 2400 square foot store at 71 Wooster Street, her first to be in the United States. Her brand features women’s clothes and the American store in SoHo will be a ground-floor space in a six-story building between Spring and Broome Streets in SoHo.

The British Fashion Council just announced that Rocha is one of the five finalists for the 2016 British Womenswear Designer award.

As RKF’s Beth Rosen said in a prepared statement, “We are confident that Simone Rocha will resonate strongly with Soho shoppers and residents. With the continued strength of Soho and the establishment of Wooster Street as the new destination for luxury fashion brands, there is no question that Simone Rocha will succeed with its first move into the U.S.”