Stepevi Opens Shop in Soho

Whether or not you already love Turkish rugs – you will soon. Stepevi has come to SoHo, and it is as luxurious a brand as you’ll find anywhere. This Turkish rug company is known for its gorgeous, plush textural designs. And SoHo is honored to have them. They’ve just opened their first American store in the neighborhood, joining their showrooms in London, Paris, Milan and Instanbul.

As Aysegul Yurekli Sengor, the managing director and wife of the founder, Cem Sengor, said, “In London, we are located on King’s Road, in Paris at St.-Germain and in Milan at Brera — all of these locations being the hubs for artists, creators and designers. SoHo, in that sense, fits very well.”

Even if you’re not in the market for a rug, it’s worth seeing the 2500 square foot store. Designed by Zeynep Fadillioglu, who designed the Sakirin Mosque in Instanbul, the location will be simply divine, as will the rugs and furniture showcased. They are located at 147 Wooster Street (Houston Street), (646) 629-9933.

Levi’s® Struts Its Stuff at NY Fashion Week

Anyone who is anyone was at the New York Fashion Week.  And this included the unlikely Levi’s® brand.  They launched their first global collection during the fashion week at SoHo’s Mercer 82 event space.  Levi's® took the opportunity to showcase their Fall/Winter 2012 collection which includes quite a refined look for both men and women.

As Len Peltier, the Global Vice President of Creative Direction said, "Levi's® has always been about embracing the energy and events of our time. Today, fashion is more democratic and accessible than ever, making New York Fashion Week the perfect moment in time for the Levi's® brand to launch our first global collection."

The new collection includes clean lines and a tailored look.  Levi's® is focusing on the Bootcut Skinny denim for women that includes a skinny fit and a sexy appeal.

Check out some of their pictures and more with the recent press release from Levi's®.