Birchbox Offers Great Beauty


Birchbox, a beauty sample delivery service, has had an online business model only up until now. Now, they are opening an actual storefront in SoHo. Co-founders Katia Beauchamp and Hayley Barna are confident that the store, which will have full and sample-size beauty products, will be a success.

As Beauchamp said, “We set it up like an Internet store.” The store has 4200 square feet and has more than 250 beauty brands and lifestyle goods.

Creatively set up like an online store, customers shop by category rather than brand. So they shop for lip products, hair products, etc. and can test things out at the “Try Bar.” As a cute addition, they have a “BYOB” section, or “Build Your Own Birchbox” where customers can select five sample items for $15.

They will also have a makeup, hair and nails studio downstairs where women can come for a quick braid or a polish change.

Beauchamp and Barna are no fly-by-night business women. They met at Harvard Business School and their company is rumored to be worth about $500 million.

As Beauchamp said, “We’re really excited. This is the best way to discover beauty.”

Paintbox Offers It All For Manicures

Processed with VSCOcam with c2 preset

Paintbox is the place to go in SoHo for the ultimate manicure. The salon is owned by Eleanor Langston, a former beauty editor for Cosmopolitan, Self and Fitness. Now, they don’t accept special nail requests and they don’t do pedicures. But you won’t find a more luxurious place at the moment for a manicure in SoHo.