Jennifer Hudson: New Face of New York & Co. Soho Jeans

feet-349687_640You’ll be seeing a lot of Jennifer Hudson around in the coming year, as she just signed on for multiple seasons as the face of New York & Co. Soho Jeans line. Chief Marketing Officer for the brand, Cheryl Callan, called Hudson the “perfect fit.”

Jennifer Hudson told WWD, “What I love most about New York is the diversity. It’s a haven for individuality, and I have always found that to be inspiring. That sort of energy affects me all ways, but especially when it comes to style.”

The new jeans collection will be available in stores starting tomorrow. And you can check out the new marketing campaign when you go to enjoy the jeans.


New Perfume Comes to SoHo

The cult perfume line based in Stockholm called Byredo is now coming to New York. Ben Gorham is here to supervise the opening of his store at 62 Wooster Street. He has made a name for himself with his attention to detail and willingness to pursue whimsical ideas. He founded Byredo in 2006 and wanted to “translate memories into smells.” Mr. Gorham is actually an outsider in the perfume world that is dominated by the French, or at least those trained in France. But he’s used to being different.

Born in Sweden to an Indian mom and Canadian father, he was in love with basketball enough to play professionally in Europe. He quit, however, at 26 to get a degree in fine arts in Stockholm.

Today, he is based in Stockholm where he has a wife and two daughters. The SoHo store will be his second, as his first is a small store in Stockholm. While selling perfume, candles and lotions, it will also have leather-goods and hardware.



Dita Eyewear Store Comes to SoHo

eye-glasses-310236_640If you’re in the market for hip glasses, you can now enjoy Dita. The West Coast eyewear brand has not come to SoHo. Founders John Juniper and Jeff Solorio have opened their first flagship store on Lafayette south of Houston.

As they said, “We feel our customers enjoy shopping in Soho even if they live up town or visit New York. Eyewear is a very personal item therefor we want our customers to enjoy their shopping experience in a relaxing environment; a large space downtown with large windows was a natural choice.”

They currently have three stores in Newport Beach, LA and Tokyo and now they are adding the SoHo addition. The brand has been active since 1995, now plans to open a manufacturing facility in Sabae, Japan. The glasses take almost eight months to make and range in retail price from $390 to $1000 for the Lancier series.

Some of you may remember when Beyonce wore a pair of Dita glasses in her 7/11 video. These retailed for $375. Come in soon and enjoy a chance to be like Beyonce.


The Cat’s Meow of Bakeries

cat-207583_640If you love cats and enjoy pastries – you’re in luck now in SoHo. Meow Parlour has just opened and this is New York City’s first permanent cat cafe. Yes, you heard that correctly.

Meow Parlour comes from two bakery owners who already have Macaron Parlour. They have partnered with KittyKind, a rescue group for cats, to create a place for people to get pastries and check out the adoptable cats.

As Meow Parlour co-founder Emilie Legrand said, “Our goal is to have as many cats adopted as possible. Our partnership with KittyKind is very important to us.”

As many as 20 customers at a time can sit and relax here. But you’re charged for your time at Meow Parlour at the rate of $4 for every half our. There is a children’s hour as well for $6 per hour.

As Christina Ha, co-founder, said “Our space is designed with both people and cats in mind. I hope people are happy coming here; to enjoy some coffee and pastries, and to relieve some stress.”

At the moment the cafe, with the full name Meow Parlour Patisserie, is only open by appointment. They hope to start inviting walk-ins next month.

The South of France Comes to SoHo


If you live in SoHo, or anywhere nearby for that matter, you’ll want to check out the new French bakery. Maman, which means “Mother” in French, will take you back to your last trip to Paris. Their offerings include focaccia breads, brioches, chickpea galettes and so much more.

Elisa Marshall, a wedding and event planner who loves to bake, met her boyfriend and business partner, Benjamin Sormonte, in 2011. Together, they decided to bring a bit of the South of France to Centre Street, including Michelin-starred chef Armand Arnal in their plans.

They serve breakfast, lunch and take-out food at the moment and have created a wonderfully cozy atmosphere in their rabbit-themed rustic store. The store is definitely a treat for the eyes and the mouth and is the ideal spot to linger on a Sunday morning…or any day for that matter.

Dune London Comes to New York


If you love shoes then you’ll want to have your sights on Dune London. They will be opening their doors of their first US store on Friday with a large array of trendy and fun shoe choices.

Founded in 1992, Dune opened their first UK store in 1993 and will now be in the States and also in Mumbai for the first time.

They sell at 250 outlets in the UK, but it is getting to its saturation point says founder and executive chairman Daniel Rubin.

As Rubin said, “The opportunity in the states is huge. It’s not without its pitfalls. There’s a record of U.K. retailers coming to the U.S. and not doing so well. But we’re cautious people, and we want to respond quickly to what the customer is telling us.”

The goal is ultimately to open 20 stores in the States. As Rubin said, “I think the key is going to be to get the product right. We have a great location, the brand is doing really well. The question is how much we’ll need to adjust the product to this market. But that’s part of the learning process.”

Central Perk, the “Friends” Coffee Shop, Popping Up

central perks

Everyone probably already knows about this – but it’s worth mentioning. Central Perk, the fake coffee shop from “Friends” will open for real starting September 17th. They will open in honor of the show’s 20th anniversary, as Warner Bros. and Eight O’Clock Coffee team up for the one-month project.

The pop-up shop will be at 199 Lafayette Street in Soho. They will be serving free java from 8 am to 8 pm on weekdays and 10 am to 8pm on weekends.

It will be an exact replica of the fake coffee shop where the Friends characters hung out for the 10-season run on NBC. There will be many promotions during the month and visitors will be able to buy “Friends” merchandise and enjoy in-store musical performances.

Aurelie Bidermann Opens Store in New York


If you’re enamored with Aurelie Bidermann’s jewelry from Paris, you just might be in luck now. She is opening her first US boutique in New York at 265 Lafayette Street. She called New York her “second home” and the new storefront has a striped awning and an airy set of colors inside. She explains that the decor was inspired by New York and LA in the 60s and 70s. Inside, of course, you’ll find Aurelie Bidermann originals such as her series of scarab-themed pieces with the accented lapis lazuli.

As she said, “The blue felt very New York to me.”

Check out her gems in the store and at

Staggering SoHo Price Tag

If you own a piece of SoHo, it appears that you have made it. If the recent acquisition by a pair of former investment sales brokers who started a real estate investment firm called Imperium Capital is any indication, SoHo is hopping. Daniel Glaser (30) and Sam Schneider (36) just purchased a ground floor retail space at 123 Prince Street on the corner of Wooster Street for $8 million.

The shocking part of this price tag is that the space is only 650 square feet, which translates to $12,300 per square foot. Imperium partnered with the real estate investment firm Centurion Realty on the sale.

SoHo has certainly become a powerhouse for rentals with retail space hitting $1000 per square foot. Time will tell what the duo will put in place at their new digs – but we can guess that it will have a high price tag attached to it.

HATCH Collection Pop-Up Shop




If you love maternity wear that can actually be enjoyed before and after your pregnancy, run (don’t walk) to the pop-up shop on Howard Street in Soho for the HATCH Collection. It will only be there for one more day, until December 9th, and it’s certainly worth going to see.

Created by Ariane Goldman, a young NY mom, the company sells chic maternity wear that is designed to be enjoyed long after your baby has arrived. Her clothing, which has attracted the attention of celebrities like Gwen Stefani, Jaime King, Halle Berry, Jessica Joffe and Molly Sims, includes designers such as Serena + Lily, Mayron’s Goods and Ariel Gordon jewelry.

Goldman explains that she spent half a million dollars to launch Hatch without any outside investments. Her projected sales are at about $2 million, all from the website.