You’ll be seeing a lot of Jennifer Hudson around in the coming year, as she just signed on for multiple seasons as the face of New York & Co. Soho Jeans line. Chief Marketing Officer for the brand, Cheryl Callan, called Hudson the “perfect fit.”
Jennifer Hudson told WWD, “What I love most about New York is the diversity. It’s a haven for individuality, and I have always found that to be inspiring. That sort of energy affects me all ways, but especially when it comes to style.”
The new jeans collection will be available in stores starting tomorrow. And you can check out the new marketing campaign when you go to enjoy the jeans.