Get Your Parachute Ready for Parachute Home

If you’ve loved shopping online for the irresistible linen brand Parachute Home, you can now touch and feel those linens. That’s because Parachute Home is opening its first store at 129 Grand Street in Soho. They signed a two year lease, so they’ll be around for awhile, with an option of another five if it goes well. They will have 1140 square feet of street-level space and another 900 in the basement.

Happy sleeping and cuddling with their awesome sheets!

 

Pop-Up Shop from Diptyque

The fragrance house Diptyque celebrated its pop-up shop on Thursday night. The pop-up will only be around until May 19 and is intended as a way to celebrate the fragrance’s 50th anniversary. At the pop-up shop, customers can learn about the brand’s history and find out all about how perfumes are made. Perhaps the most fun part of this undertaking is that one person will get a new, original scent. Fans can visit the SoHo store and draw something or they can create something at home and post it to social media with the hashtag #myolfactivelandscape. One winner will be selected to have a custom fragrance created by the Diptyque team.

You can find the place at 112 Mercer St. between Spring and Prince Streets in SoHo, NY.

 

New Film Screened in SoHo

A recent film, The Root of Happiness, was screened at the Horrison Hotel Gallery on Prince Street last week. The film was written and directed by Andy Truschinski and starred William Jackson Harper (The Good Place) and Jennifer Ikeda (Blindspot). The film was shot in Queens.

Those in attendance included Tony award-winning actress Jessie Mueller (Beautiful, Waitress), Academy Award-nominee Amy Adams (Arrival, American Hustle), her husband actor Darren le Gallo (Matrix Reloaded), actress Tracee Chimo (People Of Earth), actor Eric Anderson (The Greatest Showman) and actor Alex Morf (Mindhunter).

 

Purl Soho is the Place to Sew

If you love sewing or knitting, then Purl Soho is the place for you. They sell materials for sewing, knitting, crocheting and embroidery. The store is an absolute feast for the eyes with cubbies filled with yarn.

They also have space for people to sit and sew, which is a great way to get out and enjoy during the winter.

 

Star Wars Pop-Up Bar Arrives

If you love Darth Vader and the Force, then you’ll want to check out this pop-up bar in SoHo! Named the DarkSide and located at 201 Lafayette Street, this location usually houses the San Remo cafe. The bar is offering all sorts of fun events from alien speed dating to intergalactic burlesque shows with performers from “different planets” and more. People are encouraged, though not required, to come in costume. The bar is offering six specialty cocktails and a “galaxy inspired” menu.

The bar will be open only until January 15th so go and enjoy now.

 

Bershka Opens in Soho as Pop-Up Shop

If you haven’t yet heard of Bershka, you can be part of the ground up enthusiasm for this awesome new brand. They just launched their fashion news site and now they are having a pop-up located in Soho at 580 Broadway until the end of the year.

So who is Bershka? They are owned by a company called Inditex who has a number of other fashion retailers including Zara. The prices here are a bit cheaper than those at Zara, which should make many people happy.

Anita Dongre Comes to SoHo

It’s always fun to see people breaking new ground. And this week in New York City, the first Indian designer opened a flagship store in the area. It’s called Grassroot and its Anita Dongre’s designs that include sustainable fashion.

As Dongre said about the new venture, “To the city that never sleeps, Grassroot brings a world of patience and crafts that don’t submit to a schedule. Every piece of fabric woven, block printed or embroidered is done by a group of artisans who give it the time and attention it deserves. This marriage of two distinct worlds is a dream come true.”

The 1500 sq ft store is located in SoHo and includes a space that is accented by elements in rose gold, cork and recycled wood.

This is fashion done right and ecologically. It takes about three months for each of the pieces to make it to the consumer’s hands. And each piece is, obviously, made with great love.

Perrier Pop-Up Creates a Blast

Who doesn’t want to jump in a ball pit and feel like they are a kid again? Now, you can feel like a kid again for a limited time with the temporary pop-up flavor studio from Perrier that’s at 63 Greene Street in SoHo. In a clever marketing scheme, they are introducing their brand’s two newest flavors with balls. The balls are, of course, the bubbles. The flavors are Perrier Strawberry and Perrier Watermelon.

Along with bouncing in the bubble pit, you can also enjoy the live DJ every afternoon, the wall where you can create a drawing and then screen-print it onto a canvas bag, a free nail station and an on-site mocktail bar that is giving out free samples!

You won’t want to miss this event.

 

Huge Stores in SoHo Fined

The city has started to crack down on Soho shops that are oversized and that have been operating for a long time, even though the zoning laws prohibit their size. Zara, Uniqlo, Hollister, Topshop and American Eagle were all given violations recently for exceeding the 10,000 square foot limit in the area. Residents have been complaining for ages that these mammoth stores have noisy deliveries late at night, bright lights and special events that draw large crowds.

City Councilwoman Margaret Chin said, “I am pleased to see that some of the most egregious violators of the ban on oversized retail in SoHo are being held accountable.” In order to have mammoth stores, retainers are supposed to have permits. Banana Republic, with its 67,440 square foot store on Broadway is one of the few that has actually been issued the permit.

Time will tell if these fines actually do anything – but at least something is starting to be done.