Swing by the corner of Prince and West Broadway when you get a chance to check out the new non-frozen-yogurt shop from Chobani. The idea behind this shop is to enjoy Greek yogurt with customized toppings.

They plan to fly in authentic Greek yogurt and to offer customers toppings like coconut, pineapple, Turkish pistachios, dark chocolate chunks and more. Each of the dishes will be served cold, but not frozen.

According to TheRealDeal.com, “The Wall Street Journal reported that Chobani has signed a lease to pay $375,000 per year for a 525-square-foot space at 150 Prince Street, where it plans a fast-food style yogurt bar with Mediterranean-inspired mix-ins…Soho boosters questioned whether the yogurt brand belongs among the upscale fashion brands that have proliferated in the neighborhood, the Journal said. But between the growth of frozen yogurt shops and Dannon’s recent opening of a store in the city, it appears fitting that the trend infiltrates one of the city’s trendiest shopping strips.”

It certainly sounds new…different…interesting. We’re not sure it will take off with the New York crowd, but it’s worth checking it out at least once!