HATCH Collection Pop-Up Shop




If you love maternity wear that can actually be enjoyed before and after your pregnancy, run (don’t walk) to the pop-up shop on Howard Street in Soho for the HATCH Collection. It will only be there for one more day, until December 9th, and it’s certainly worth going to see.

Created by Ariane Goldman, a young NY mom, the company sells chic maternity wear that is designed to be enjoyed long after your baby has arrived. Her clothing, which has attracted the attention of celebrities like Gwen Stefani, Jaime King, Halle Berry, Jessica Joffe and Molly Sims, includes designers such as Serena + Lily, Mayron’s Goods and Ariel Gordon jewelry.

Goldman explains that she spent half a million dollars to launch Hatch without any outside investments. Her projected sales are at about $2 million, all from the website.