
Watches of Switzerland, a major UK watch dealer, opened its flagship American store in Soho, New York last month. The store offers Rolex, Patek Philippe, Breitling, IWC, Cartier, Hublot, Jaeger-LeCoultre, Girard-Perregaux, and Ulysse Nardin.
However, Watches of Switzerland is no ordinary store. The Soho store stretches over 80,000 square feet and includes 2 floors. The entrance level is divided into sections by watch brand so that if you know what brand you want, you can go directly to that section of the store.
The bottom floor has a relaxing and enjoyable ambience. There is a cocktail bar which is hosted by the famous cocktail lounge Death & Co. You can also browse the bookshop and library with its biographies and coffee table books. In addition, famous artists’ works are displayed on the walls and if you see something that you like you can buy it and make it your own.
Watches of Switzerland understands that an upscale store is going to attract upscale


Wow, while Gucci might have an ulterior motive in creating the Gucci Wooster Bookstore at 375 West Broadway, we aren’t sure that we care. Can you imagine if all of the hottest clothing stores, electronic stores and other locations started to highlight books? And had an inviting nook where you could shed your coat (hopefully your phone too) and curl up with a real book?
If you don’t know about SheSpoke, a beauty bar in SoHo, you absolutely must. Stephanie March, she of the television show Law & Order: Special Victims Unit, is also a business woman and entrepreneur. She started Rouge, with a friend, a walk-in Midtown salon that offers professional makeup services and has been doing so since 2013.
Visit the Little Cupcake Bakeshop in Soho for a taste of childhood.
Here’s a bit of fun! If you
A local kid recently got some amazing press in the New York Times about his fashion design success.
Here’s a fun one.
If you love SoHo the way that we do, then you’ll want to read up on this