If you haven’t yet heard of Bershka, you can be part of the ground up enthusiasm for this awesome new brand. They just launched their fashion news site and now they are having a pop-up located in Soho at 580 Broadway until the end of the year.

So who is Bershka? They are owned by a company called Inditex who has a number of other fashion retailers including Zara. The prices here are a bit cheaper than those at Zara, which should make many people happy.