The Color Factory in NY is a pop-up art exhibit that explores and displays each color. Housed in the SoHo neighborhood of New York City, this exhibit features 16 participatory installations.
Visitors enjoy this multi-sensory experience which includes playing in an enormous ball pit. The Color Factory explores color in a vivid and creative way that’s fun for all ages. They museum has garnered criticism for being an “Instagram museum,” a museum geared towards millennials who visit museums to photograph themselves and share pictures on social media.
Co-founder Jordan Ferney has refuted these claims, stating that her goal “had always been to make something that was beautiful to experience, not photograph.”
The museum also created the Manhattan Color Walk, a unique map of colorful landmarks within Manhattan. The Manhattan Color Walk allowed visitors to explore neighborhoods through its creation of a colorful portrait of this diverse city.