Just as Fashion Week hit New York, Vanessa Bruno opened her pop-up shop at 131 Greene Street in Soho. In November, Bruno had already given the heads-up that she would be opening a pop-up shop as a first step towards having a permanent residents in New York.

NY.racked.com recently interviewed Bruno about her new venture. Asking her why she wants a location in New York when she already has one in LA, Bruno replied, “We’ve been open two years in LA and it’s been doing well. Of course, a lot of people have said, “You should open in New York,” but then I opened in London and different places in Europe and I didn’t have [a New York store] in my mind yet. Then I thought, “Lets do a pop-up store. New York has this energy of a lot of stuff going on, it like, needs to move, there’s great people, great music, let’s do something.”

When asked why she chose Soho, Bruno replied, “I didn’t think about it, to be honest. I decided to do this project two months ago. Everyone is asking me about my plans. I’m a free person in my company, I own my own company.”

In conclusion, she explained that,  “I wanted to do something spontaneous with good energy.”